Week 16 Part A: Developing Your Marketing Strategy

Throughout this semester I have covered how to use social media for business. Some platforms that I learned how to use were: Facebook and Instagram. When creating a business account on social media platforms, so much thought, detail, consistency, and time is put into it. Especially if you want your business to gain an audience and to be successful. 

As for my business, I feel that Instagram would be more suitable. Even though, Instagram and Facebook are similar, more of my target audience just fits with Instagram. There's so many tools that can be used to make my business become successful. Instagram provides: analytics, scheduled content, insights, orders and payments, meta verified, QR codes, and much more. 

Before taking this class, my knowledge on tools was very little. But as of now, it has definitely expanded. Also, the use of hashtags really makes a difference in the business industry. It can really influence and impact your business by targeting your audience or promoting it. 

Out of everything that I have gained from this course, I really enjoyed learning about the different tools businesses can use. Like when I read my peers blogs about what tools they discovered was very helpful. For instance one of my peers had wrote a blog post about Google and how it really helped their father's business which sounded like a great suggestion to use for my business. 

However, I don't have a specific time frame of how much time should be spent on social media marketing, but a lot should be put into it. You have to be precise, persistent, and detailed using social media. Too many posts all at once or less effort put into your posts can affect a business. I would say no more than 3 posts a week and posting on my story almost everyday will be good for my business. And of course, using hashtags on each post.