Week 16 Part B: Building Out Your Strategy

 TikTok: 

• Post at least three times a week 
• Each color wave of shoe has its own background / inspiration for content
• Use specific hashtags to have content on the "For You Page" 
• Join others lives to get recognition 
• Use trending sounds for exposure 
• See what trends are popular and combine it with brand 
• Posts will be videos of shoes / stories will be still imagery 
• Shoes being posted: Jordan 4 'Thunder',  Jarritos Dunk Low SB, Jordan 11 Low 'Yellow Snakeskin', Jordan 3 'Lucky Green', Marvel Jordan 1 High OG 'Next Chapter', Dunk Low 'Satin UNLV', etc. 
• Posts can be relatively day or night ( users are active at all times of the hour) 

Instagram:

• Repost TikTok content on stories and reels 
• Use hashtags 
• Create connections with other sneaker accounts/ join sneaker clubs 
• Have a models in some content/ just shoe content 
• Compare the different types of sneakers to what relates 
• Jarritos Dunk Low SB post will have an actual Jarritos drink next to it 
• Post between 12pm- 6pm 
• Consistent story of the sneakers offered
• repost any other followers repost of my content 
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