Week 8 Part B: Your Instagram Hashtag Use

 For B'z Kickz Instagram page, I used the following hashtags for each post: #sneakerhead, #shoegame, #Airjordan, #casual, #BzKickz, and a hashtag with specific colored heart depending on the shoe color. These hashtags relate to the content and product that is published. Also, I use specific hashtags such as the year the shoe was released, the name, or color wave. 

I didn't go looking for specific hashtags, I just thought of what relates to the specific shoe and typed it in. Luckily what was thought of, was already a hashtag besides my business name. As for timing, I just post randomly. It's only a fictional business for now, so I haven't really put much thought into specific dates or times to post content. But I would say it's better to post in the afternoon rather than at night because others are more active.  

Although, I learned that it's not as easy as it may seem to start a business on social media. Every little detail, time, management, and effort plays a huge role. Also, I didn't know that you were able to schedule your posts which I think is very effective for business owners. It makes it much more easier and allows you to prepare ahead of time for the content published. 

Group members posts: Marcus Visconti and Christian De La Torre De La Torre.

Week 8 Part A: How To Expand Your Research On Instagram by Using Hashtags

 One business that is popular for purchasing sneakers is 'GOAT Sneakers'. They have a following of 590,000 people with a blue verification check mark on their account. I noticed that no hashtags are used on each posts. But, they offer the name of the shoe and background information of the product with their website name in the caption. Some posts will have more likes than others. It's usually anywhere from a couple hundred to thousands of likes and they post consistently. As for the comments on the posts, there's at least one comment. This business is solely an online business with shipping available.

Another business I viewed was 'Foot Locker'. The company has 12 million followers with 15,289 posts and a blue verification check mark. They post constantly, but no hashtags are being used. Likes vary from hundreds to thousands. Comments are posted on each page anywhere from 10 to a couple hundreds. Some captions include when new releases will be available and the name of the sneaker. This business is in store and online for customers.

A small business I had seen was '916.Sneakers' on instagram. They have a following of 4,995 people with 178 posts. Each posts either includes what sizes are available or how many they have in stock of sneakers. They include the same hashtags on each posts and they do come up as an option to see. As for the last post that the account posted was within this month (March). Likes vary from 15 to almost 300. Comments range from at least 10 to less than 100. Shipping and trading are available with this business. 

'805_sneakers' is on instagram. They have a local store in the Santa Barbra area with a following of 2,500 people on instagram. I'm not able to see the exact amount of likes on the post, but it looks like they get about 10 to 20 likes. There' no comments on most posts and if there is, it's only one. The captions includes sizes, names, and whether the sneaker comes with a shoe box. No hashtags are being used in the posts. 

From looking through each of the businesses accounts, visual media does work depending on how you use it. 'GOAT' and 'Foot Locker' are already large businesses and popular so I can see why they don't use hashtags. I feel like I did learn new techniques of how to post content and what not to do. The large businesses had used a mix of both photos and video content, while the two small business mainly used photo content. Using both photos and videos could help my business grow. Also the difference between '916.Sneakers' and 805_sneakers' is that one uses hashtags which I think that's why they have more of an audience than the other. 

Week 7 Part B: How Other Businesses Use Instagram

 After looking through my fellow classmates business pages, there are some that seem to differentiate in the way they post compared to how I do. Like DW Equipment Repair, had a nice reel posted of the equipment his business offers. I feel that a reel or slideshow content with a good song choice could play a huge role in targeting customers. Also, Salon Ownership Made Easy has very pleasing content and a well designed page. The way the content is published seems very legit and within the business page, the owner includes motivational reminders or quotes. I feel like I can learn new techniques of how I post content by viewing these two companies. 

Christian De La Torre De La Torre:  https://www.instagram.com/frozentowertreats/ 

Jessica Keilitz: https://www.instagram.com/salonownershipmadeeasy/ 

Dustin Wells: https://www.instagram.com/dw_equipmenr_repair/ 

Nicole Lozano: https://www.instagram.com/artisticallyethereal/ 

Now looking at other businesses different from mine throughout instagram, they have a mix of both photos and reels posted. For food businesses, they'll show the process of what's being made and the customers trying it in a reel. It looks very pleasing and delicious. But photo wise, the background of the food posted is either the front of the business showing its name of company or a beautiful background.

Week 6 Part B: Creating and Scheduling Facebook Post

 I've visited: Lowkitas, Artistically Ethereal, Frozen Tower Treats, and Carlsbad Coffee Company. 

 

 

I feel the following schedule posts will show consumers what I have to offer. My business is a sneaker business, so my main content will be about shoes. Whoever comes across my content or page may like the physical features of the sneakers and the specific name of the shoe will be provided. Many sneaker heads surf the web looking for specific shoes, so if they were to look up any of the following that will be posting soon, they could be a potential future customer.

Week 6 Part A: Engaging Your Customers - Facebook Strategy

I liked the following pages: Lowkitas, Boba Kitty, Sparky's Garage, Carlsbad Coffee Company, Artistically Ethereal, Dora Tapioca Crepe, and Zen Boutique. Most of the following already seem like legit businesses. They all included well written 'abouts' and images. If I were to come across any of these businesses from an outside look, I would be more likely be interested in what they have to offer. I could already see potential customers wanting services or products. But, I feel I can learn so many skills and techniques. Like what Lowkitas offers, I'm really interested in her products and brand. The way she promotes her brand and posts is really eye catching. She seems to already have an engaging audience of customers and stays consistent with her content. As well as Artistically Ethereally. the hand made products offered are absolutely amazing. Continually posting her work is going to reach others. If I decide to open up an in store business for B'z Kickz or just for my home, I will be more than happy to contact her for a painting. Hands down one of the most best artworks I've ever seen and is one of a kind.