Thursday, April 27, 2023

Week 13 Part A: Online Advertisiing - Analysis of the Marketplace

 On TikTok, I always get sponsor videos of influencers promoting make up product. What really draws me in, is the way the influencer will test out the product. It's like show and tell, but trying to convince others to buy the product. Once the influencer tests out the product, they tell the audience about the benefits of the product which could be vegan friendly or doesn't crease. It all just depends on what product is being advertised  plus the link they provide takes you straight to the product on the website to purchase. Although, there are some advertisements that I get from Shein that I find annoying. Their advertisement will only have like a screenshot of a product on the website with a link. It's just too dull and boring which I feel more thought could've been put it. However, Shein has influencers promoting their brand. I feel like the influencers do a way better job than the actual company .  

Advertisements have innovated over the past decade. From newspapers, billboards, radios, television, and etc. to social media. Social media is globally a huge platform society uses. It's very easy and simple to create ads. 

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Week 17: Wrapping It Up

 As the class comes to an end, I have gained so much knowledge on social media and the influence it has for business accounts. I didn't ...