I chose to do research on TikTok which I feel will be effective for my business. TikTok is a largely used platform. Those who use the the app range from all different ages and regions. Account owners have access to post videos, pictures, slideshows, and you're even allowed to edit on it as well. Along with being able to promote content, analytics, creator portal, creator marketplace, and going live. There are more features being added to the app.
Creator portal basically helps content creators learn the basics of TikTok. With being six separate categories such as: getting started on TikTok, TikTok creation essentials, foundations of success, TikTok content strategy, community guidelines and safety, and getting paid to create. As for creator marketplace, it's for creator collaborations with brands. It gives a very detailed overview of creators statistics on their performances.
You are able to get paid by the amount of engagement your content gets. Also with the access to go live, viewers can send gifts which is actually money. Even going live consistently will impact growth of your business. I've came across multiple businesses on live showing their products and having raffles.
Most individuals turn to TikTok for entertainment, tips, music, learning, businesses, and more. During the pandemic, Covid-19, TikTok was on its rise. Many businesses got its publicity through the app. Whether it was posting content or having influencers promote their brand.
I feel that this would be a good way to get business exposure. You can be as creative as you want. Test different ways to see what content most are engaging in.
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